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Webinar Recording Now Available – Pharmaceutical Serialization for Late Starters

Posted on May 5, 2017 by Helena Graham

Are you prepared for the impending pharmaceutical serialization deadlines?
Are you interested to see where your peers are at on their journey towards serialization compliance?
Access recently recorded webinar ‘Serialization for late starters – with live industry research results.’

In this session, entitled ‘pharmaceutical serialization for late starters’, Carlos Machado, serialization director at Zenith Technologies / SEA Vision US and Paolo Landriani, product manager at SEA Vision Italy deliver insight into how companies within the pharmaceutical industry can prepare for upcoming serialization regulations, with a view to guaranteeing long term success and compliance.

The webinar evaluates today’s serialization landscape and compare it with SEA Vision’s latest industry research findings.

Access this webinar to find out where other companies are on their individual serialization journeys, what the key considerations are and how to ensure that your business is serialization ready in time for the forthcoming deadlines.

Why download this webinar

  • Understand – the serialization environment and the legal requirements on a global scale
  • Evaluate – the project team, deployment timescales and what you need to look for
  • Learn – technical adjustments you need to consider prior to implementation
  • Access – our serialization industry research results


The pharmaceutical market is vast and every company is at a different stage of the serialization project lifecycle. For most companies, the goal is to ensure complete compliance before EU and U.S. regulations come into force over the next few years. Implementing a robust serialization solution is a complex task with many pharmaceutical manufacturers, and the wider supply chain, now recognising the magnitude of the task at hand. For those who have adopted a ‘wait and see’ approach before developing their serialization strategy, time is quickly running out with the November 2017 U.S. regulatory deadline fast approaching, followed closely by the EU in 2019. This webinar is designed to give companies starting out on their serialization journey access to industry insight and guidance on how to create an effective serialization strategy.


  •  A guide on how to get up to speed with serialization regulations
  • An overview of the various complexities associated with global track and trace requirements
  • In depth study of who needs to be involved and at what stage
  • Top tips on how to get started and implement new processes and technologies quickly
  • An in-depth deployment timeline from start to finish
  • Top tips for success

SEA Vision’s research project

Over the last few months, SEA Vision has been collating and evaluating industry research on the biggest challenges companies face in implementing serialization. SEA Vision asked the industry:

  • What stage are companies at on their serialization journey?
  • How confident are they that they will meet pressing timescales?
  • What are their internal business challenges?
  • What are their external business challenges?
  • Who should be involved?
  • What steps are they taking to provide immediate and continuous training?
  • How are they managing the post implementation environment?
  • The speakers will discuss the research findings to help guide you on your journey to compliance.

The Panel

Our panel is made up of serialization industry experts from a variety of different backgrounds and experiences. They have been involved in global deployment and have knowledge and practical experience of implementing serialization solutions for some of the world’s largest companies. They are keen to share their expertise and offer recommendations on best practice to help the industry get up to speed on serialization requirements.

To access this webinar visit: Serialization for Late Starters With Live Industry Research Results

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