Job Title: Global Brand Campaign Executive
Job ID - 2120
Location: Rutherford House, Warrington Rd Birchwood Warrington UK United Kingdom Cheshire WA3 6ZH
Employment Type: Permanent
Cognizant’s Life Sciences Manufacturing Group provides scalable IT/OT, end-to-end smart factory solutions, from conception through completion across the entire manufacturing lifecycle. We are GMP Manufacturing experts, specialising in the delivery and support of Automation, Manufacturing Execution Systems (MES) and Digital Technologies. Our solutions manage, control and optimise pharma & biotech production, creating robust systems with maximum operational efficiency and regulatory compliance. Together with our leading Life Sciences clients, we deliver life-changing medicines and medical devices for the patients who need them most.
We partner with the leading Life Sciences companies globally delivering consultancy, system integration, and support to provide performance improvements, reduced costs and decrease time to market. Our specialist engineering teams have the aptitude to deliver and support Life Sciences Manufacturing 4.0 architectures and solutions covering all IT, OT and IoT applications, infrastructures and services.
This is a really exciting time to join our marketing team as we integrate fully into the Cognizant organisation. This role will be to help support growing the Cognizant brand as a global manufacturing leader in Life Sciences to our top clients, whilst ensuring the secret sauce of the Zenith brand is associated and retained within the Cognizant Life Sciences Manufacturing Group (LSMG).
No two days will be the same as we work on this exciting transition, you will have the chance to make a real difference and put your mark on our branding strategy and market place presence. As a natural collaborator you will be working closely with our small but high performing marketing team as well as the wider Corporate Marketing team in Cognizant.
Brand and Communications
- Become a brand champion for Cognizant through the Life Sciences Manufacturing Group driving the brand forward and elevating it to the next level
- Ensure the organisation uses the correct brand and deliver guidance as we continue the transition into Cognizant
- Support a client brand perception project, taking a look at brand perception now and in 12 months time, create reports and presenting findings to wider team and leadership
- Support the rebrand from Zenith Technologies to Cognizant across all physical & digital channels including the website, social channels and other key digital channels
- Leverage partnerships with industry organisations to support brand elevation to the right target audience.
- Support analyst relations to push the brand in the manufacturing space
- Utilise Pharma Awards and other industry events for pushing out Cognizant brand across manufacturing
- Utilise PR and trade press to strengthen brand image in the manufacturing space, working with key PR Teams and Agencies to ensure to continued supply of high quality content generation
- Create brand awareness campaigns utilising digital and physical channels
- Content writing – articles, case studies and whitepaper development
- Utilise other marketing tactics to grow the Cognizant brand in our marketplace
Key Skills & Experience Required
- 5-7 years working in a marketing brand executive position
- Marketing degree or higher
- Experience writing copy
- Clear communicator with strong stakeholder management skills
- Ability to juggle high volumes of work, executing across multiple formats and tight timelines
- Team player / Self starter
- Knowledge in Life Sciences or Manufacturing space
- Technical and creative writing skills
Send your CV referencing job order ‘JO2120’ to Tianna.White@zenithtechnologies.com